Marketing is an integral part of corporate management in both private and public health institutions. By monitoring and analyzing the health care system, as well as general indicators of improving the quality of life, useful information is obtained about trends and opportunities that will improve the system of quality management and services in health care, with the help of marketing strategies. The work will determine the mechanisms of marketing on the market with the influence of globalization and segmentation on the market of medical products. The organization of the health system with competent authorities and their functioning will be highlighted, with public procurement as one of the quality management mechanisms in the health system. In doing so, marketing activities will be differentiated and identified through application to medical products and services. Special attention is focused on the presentation of the use of marketing strategies through the sale and placement of medical products and services in the healthcare system, which increases quality standards, affects the economic profitability of the system, and meets the expected preferences of users of healthcare services.