Abstract | Komunikacija je od iznimne važnosti u svim ljudskim interakcijama, jer svakodnevno komuniciraju s drugim ljudima u svom privatnom životu ili poslu. U tim kontaktima ne uspostavlja se samo verbalna komunikacija, kojom pokušavamo izreći svoju poruku, već i ona neverbalna jednako važna komunikacija. Možemo se složiti da govor, prije svega, služi za prijenos informacija, dok se mimikom, govorom tijela, tonom koji koristimo, gestama prenosi raspoloženje. U ovom radu analizira se pojam komunikacije, komunikacijskih procesa, verbalna i neverbalna komunikacija. Središnji dio rada razrađuje temu neverbalne komunikacije, čemu služi neverbalna komunikacija, na koji se način šalje i prima poruka neverbalne komunikacije. Detaljno se obrađuju kretnje i položaji tijela osoba te kako se interpretiraju razni izrazi lica, geste, ton glasa, dodir, signali pogledom te govor tijela. U drugom dijelu rada provedeno je istraživanje o prepoznavanju neverbalne komunikacije. Anketni upitnik poslan je osobama različite dobi i stručne spreme, a glavni faktor podijele bio je spol. Glavni dio istraživanja posvećen je uspješnosti prepoznavanja neverbalne komunikacije u odnosu na spol, s pretpostavkom da žene bolje prepoznaju neverbalnu komunikaciju u odnosu na muškarce. Analizom prikupljenih odgovora potvrdili smo tu pretpostavku. |
Abstract (english) | Communication is of exceptional importance in all human interactions, as people communicate with others on a daily basis in their private lives or at work. In these contacts, not only verbal communication is established, by which we try to express our message, but also nonverbal communication, which is equally important. We can agree that speech primarily serves to transmit information, while facial expressions, body language, the tone we use, gestures convey mood. This paper analyzes the concept of communication, communication processes, verbal and nonverbal communication. The central part of the paper elaborates on the topic of nonverbal communication, what nonverbal communication serves for, how the message of nonverbal communication is sent and received. The movements and body positions of people are discussed in detail, and how various facial expressions, gestures, tone of voice, touch, gaze signals and body language are interpreted. In the second part of the paper, a study on the recognition of nonverbal communication was conducted. A questionnaire was sent to individuals of different ages and professional backgrounds, and the main factor of division was gender. The main part of the research is dedicated to the success of recognizing nonverbal communication in relation to gender, with the assumption that women recognize nonverbal communication better than men. By analyzing the collected responses, we confirmed this hypothesis. |
Study programme | Title: Business Administration – MBA; specializations in: Financial Management, Taxes and Business Law, Human Resources and Knowledge Management, Creativity, Innovation and Analytical Management, Creativity, Innovation and Analytical Management, Behavioral Economics, Analytical Management Course: Human Resources and Knowledge Management Study programme type: professional Study level: specialist graduate Academic / professional title: magistar poslovnog upravljanja (magistar poslovnog upravljanja) |