The concept of the labor market and its structure has received a lot of attention in literature, but there is insufficient discussion on its relevant elements. One of these elements is the position of women in the labor market, which, due to certain differences compared to the position of male workers, represents a complex situation. Women still dominate the economically inactive population, earn less, and there is still a division into traditionally male and traditionally female occupations. Accordingly, the position of women relative to men is significantly worse, which creates a need to study opportunities for expanding and opening up space for the flexibility of their employment. Women's creativity and entrepreneurial potential are underutilized sources of economic growth and new jobs, highlighting the necessity for further development. Encouraging women to enter entrepreneurial waters will not only bring fresh and creative ideas, but will also strengthen the role of women in society and create new sources of wealth and jobs. Additionally, it is necessary to pay attention to the position of women in the labor market and to the discrimination women face in employment, starting businesses, and any form of professional development. Efforts are being made to eradicate stereotypical views about women and to provide them with the same opportunities and possibilities as men. Conducting surveys continues to demonstrate the discriminatory position of women in the labor market.