Abstract | Karakteristike i vrijednosti neke organizacijske kulture oblikovane su pod utjecajem makrokulture u kojoj se ta organizacija razvija. Makrokulturalna obilježja mogu se identificirati kroz kulturne dimenzije nacionalne kulture pri čemu pojam kulture definiramo kao orijentacijski sustav koji na nesvjesnoj razini utječe na naše ponašanje, način na koji percipiramo svoju neposrednu okolinu i svijet oko sebe. Na razvoj organizacijske kulture stoga će nesvjesno utjecati vrijednosti određene nacionalne kulture, dok će obilježja, dogovorene vrijednosti i prihvatljiva ponašanja prvotno svjesno oblikovati osnivač organizacije, a one će se kroz procese socijalizacije i ponašanja voditelja prenositi po organizaciji. Ovaj će rad dati teorijski temelj za razumijevanje pojmova organizacijske kulture, razvoja zaposlenika i nacionalnih kulturnih dimenzija te želi utvrditi postoji li poveznica između karakteristika hrvatske makrokulture sa karakteristikama organizacijske kulture Addiko banke. Ukoliko poveznica postoji, ona signalizira da određene nacionalne kulture oblikuju određene organizacijske kulture neovisno o djelatnosti kojima se organizacija bavi. S ciljem utvrđivanja poveznice između obilježja hrvatske makrokulture i organizacijske kulture Addiko banke, u radu se provodi uputnik kroz čiju analizu odgovora se identificiraju značajke organizacijske kulture Addiko banke te daje odgovor na pitanje sadrži li ona obilježja koja izravno pozitivno utječu na razvoj zaposlenika. Sveobuhvatnom analizom temeljenoj na neposrednom promatranju, a vođenom kroz teoriju Edgara Scheina i kroz primjenu teorije kulturnih dimenzija Geerta Hofstede te kroz provođenje upitnika želi se doći do zaključka preslikavaju li se određene karakteristike makrokulture na vrijednosti organizacijske kulture, i, ako da, na koje, te utječu li nastale specifičnosti organizacijske kulture na razvoj zaposlenika. Cilj rada je identificirati vrijednosti organizacijske kulture Addiko banke nastale na temelju hrvatske makrokulture koje pozitivno utječu na ravnopravan i uključiv razvoj svih zaposlenika neovisno o kulturnoj pripadnosti, dobi te spolu kako bi se to saznanje moglo koristiti za razvoj sličnih karakteristika organizacijskih kultura drugih organizacija. |
Abstract (english) | The characteristics and values of an organizational culture are shaped under the influence of the macroculture in which that organization has been developed. Macrocultural characteristics can be identified through cultural dimensions of national culture, whereby we define culture as an orientation system that unconsciously affects our behavior and the way we perceive the immediate environment and the world that surrounds us. The development of an organizational culture will therefore be unconsciously influenced by values of a certain national culture, while the characteristics, agreed values and acceptable behaviors will initially be consciously shaped by the founder of the organization and they will be transmitted throughout the organization through the processes of socialization and behavior of leaders in the organization. This paper will provide a theoretical basis for understanding the concepts of organizational culture, employee development and national cultural dimensions and aims to determine whether there is a link between the characteristics of the Croatian macroculture, that is, the Croatian national cultural dimensions and the characteristics of the organizational culture of Addiko Bank. If the link exists, it signals that certain national cultures shape certain organizational cultures, regardless of the activities the organization is engaged in. With the aim of determining the link between the characteristics of the Croatian macroculture and the organizational culture of Addiko bank, an analysis of the organizational culture of Addiko bank is carried out and an answer is given to the question of whether it contains characteristics that directly positively affect the development of employees. Through a comprehensive analysis based on direct observation and guided by Edgar Schein's theory, through the application of Geert Hofstede's theory of cultural dimensions and conducting a survey of Addiko Bank managers, the aim is to come to the conclusion whether certain characteristics of the macroculture are reflected in the values of the organizational culture and, if so, which and whether they are influenced by the resulting specifics of organizational culture on employee development. The aim of the paper is to identify the values of Addiko Bank's organizational culture based on the Croatian macroculture, which positively influence the equal and inclusive development of all employees, regardless of cultural affiliation, age, gender, so that this knowledge can be used to develop similar characteristics of organizational cultures of other organizations. |
Study programme | Title: Business Administration – MBA; specializations in: Financial Management, Taxes and Business Law, Human Resources and Knowledge Management, Creativity, Innovation and Analytical Management, Creativity, Innovation and Analytical Management, Behavioral Economics, Analytical Management Course: Human Resources and Knowledge Management Study programme type: professional Study level: specialist graduate Academic / professional title: magistar poslovnog upravljanja (magistar poslovnog upravljanja) |