The modern corporate worldview supports managers who know well the company's processes and work, its business environment, and the activities of competitors. Companies should possess specific knowledge and skills (business intelligence, BI) and know the standards of competitive analysis to achieve sustainable competitiveness and create added value. The resulting guidelines of the competitive analysis process, according to Kopal R. and Korkut D., refer to business analytical methodology with the basic purpose of discovering important knowledge and valuable information to create operational, tactical and strategic plans for the company. In this sense, the practical application of analytical management is an adequate solution for business challenges and potential risks in everyday activities, and this work presents a model proposal for its application in corporate companies to help department heads, senior management, and decision makers to introduce the practice as part of their business work that will provide them with a safe and continuous flow of business processes and operations in general. The primary goal is to present methods and ways of using analytical techniques in the process of risk management, and at the same time to present ways to acquire new knowledge, future skills and find new perspectives and solutions in an interesting and creative way.